Marketing 101: Work Smarter, Not Harder–And What’s That Got to Do with Wellness Anyway?

In career, consultant, entrepreneur, holistic health, wellness on June 7, 2012 at 4:49 pm

 Did you know there are really many types of well-being—such as career, financial and spiritual?

Speaking of financial, I was driven NUTS last year!

I’m going to admit something to you right now.

You see, I thought I was doing all the right things, but it seemed that I was working far too hard and not smart—and consequently, I always felt like I was struggling, especially in this not-so-great economy.

Yet, I was hearing a lot of people saying things like, “I had the best year ever, despite the   financial turmoil of 2011.”

I was very lucky; on perhaps the worst day ever—July 7, 2011—I heard a lecture by client attraction mentor, Fabienne Frederickson.  Quite honestly, I’ve been hooked ever since.

She makes everything very easy and clear.  And she’s HUMAN, making herself vulnerable by sharing some of the mistakes she first made when starting out. She never makes you feel that it was all perfect for her from the beginning.  So you never say that oh-so-familiar, “So what’s wrong with me?”

I’ve learned a lot but, for me, the biggest lesson—and the one I still have to learn over and over again—is to not to get distracted by those “bright shiny objects”—you know, those things that seem wonderful and glamorous, but are only BIG distractions that ultimately make you tired, frustrated—and poor.

As an example, I was approached a while back to do a radio show.  Great,right?  Wrong!  It takes a lot of time and effort to prepare for a radio show—and this one had nothing to do with my business, really.  So, through the lessons I learned, I was able to politely pass and offer them an alternative—someone who’s business would really benefit

In fact, I had to pull the reins in on myself just this morning; someone approached me yesterday with a glamorous, appeal-to-the-ego project. Gotta admit, I was pretty flattered! But when I thought it through, there was nothing even remotely income-producing and it didn’t even touch my target market.  In fact, I’m not even sure that it’s sustainable!

So what’s different this year than last?  Well, if this had been June 2011, I know I would have just jumped on it, spun my wheels and spent a LOT of time and money (that would have been much better spent re-investing in my own company.)  I would have been tired, burned out, frustrated—and very, very poor.

This year, though, I had the tools to really think this through and put the brakes on it before there was any danger. 

This year, 2012, is full of passion, success, confidence and enthusiasm.

Would you like to benefit from Fabienne’s wisdom?  She offers a COMPLETELY FREE CD!  Access it here:

  1. Hi Irene, LIked your article.
    Lately I have been saying no to a lot of things that seemed fantastic at first but got me doubting once I thought them through.
    Not always an easy thing to do though and good to read that someone seems to confirm this is the right approach.

    Liked the Fabienne Frederickson link too. Her site is a great example of how it should be done. Worth sitting through it and just watch and learn.


    • Hi Gert: Thanks for your comment! It does seem like a hard thing to do, but jumping at those “bright shiny objects” really can do us in!


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